My thoughts on the Ice Bucket challenge:
It seems like everyone on the Internet has either taken part in or seen the so-called “Ice bucket challenge.” Participants either donate $100 to the research of ALS, the debilitating illness also known as Lou Gehrig’s disease, or dump a bucket of ice-water on their heads— and then challenge their friends to take part as well.
The challenge has seemingly spread across society, with a cavalcade of celebrities, business executives and politicians calling one another to take part. By way of example, New Jersey Governor Chris Christie called on Facebook CEO Mark Zuckerberg, who in turn challenged Bill Gates, who went on to challenge other well known personalities.
According to the New York Times, “more than 1.2 million videos on Facebook” have been shared between June 1 and Aug. 13, and “the phenomenon [has been] mentioned more than 2.2 million times on Twitter since July 29.”
The cause has quite literally gone viral.
But as the meme has gone from cute to ubiquitous, the inevitable cycle of Internet culture has progressed towards the absurd, with endless lists of “ice bucket challenge FAILS” drawing increasing attention over the cause itself.
One must wonder, what value is gained by dumping a bucket of ice water on one’s head for a cause? Wouldn’t it make more sense to simply write a check in the first place — especially when it comes to celebrities?
What is more, aren’t we celebrating people who are essentially getting out of a donation or at least giving only after getting a few more minutes in the spotlight? What about all the people who are eagerly tweeting about the challenge without doing anything? I’m sure everyone taking part honestly wants to do *something* to help ALS, but is this the best option?
Read the rest over on Chabad.org